MGR KONRAD HRYNIEWICZ
MGR KONRAD HRYNIEWICZ
Zainteresowania badawcze:
Psychologia osobowości, psychologia ekonomiczna, psychologia reklamy, modele akceptacji technologii i marketing nowych technologii, statystyka, metodologia badań ilościowych i eksperymentalnych, budowanie kwestionariuszy i skal pomiarowych, programowanie i automatyzacja procesów analitycznych
Hryniewicz, K. (2018a) “Efekt zbieżności obrazu produktu z charakterystyką konsumenta a intencją zakupu i chęcią zapłaty,” Handel Wewnętrzny, 6(1), pp. 223–234. doi: 10_33226_1231-7853_2019_6_2
Hryniewicz, K., Weichbroth, P. (2018). The mediating role of emotions and cognition between participation in social media communities and building trust of the brand. In J. Kowal, A. Kuzio, J. Makio, G. Paliwoda-Pękosz, & P. Soja (Eds.), ICT Management for Global Competitiveness and Economic Growth in Emerging Economies ( ICTM ) International Conference on ICT Management for Global Competitiveness and Economic Growth in Emerging Economies (pp. 260–277). Wroclaw: University of Wrocław. ICTM2018_Proceedings
Hryniewicz, K. (2019) “Motivation and Action Control in a Saving Lifestyle,” WSB Journal of Business and Finance, 53(1). doi: 10.2478/WSBJBF-2019-0014
Hryniewicz, K. A. and Borchet, J. (2019) “Reaching goals through different means: will and cognition in the action of people with low and high action control,” Current Issues in Personality Psychology. doi: 10.5114/cipp.2019.88298
Hryniewicz, K., Badzmirowski, D. and Borchet, J. (2019) “The Role of Self-convergence Effect in Purchasing Process vs Brand Familiarity on Example of Energy Drink Category in Polish Consumers Conditions,” Marketing i Rynek, 1(6), pp. 15–23. doi: 10.33226/1231-7853.2019.6.2
Hryniewicz, K. (2020) ‘Efektywność marketingowa reklam sprawczych i wspólnotowych: efekt zbieżności z dążeniowym i wspólnotowym „ Ja ”’, Marketing i Rynek, (2), pp. 14–23. doi: 10.33226/1231-7853.2020.2.2.
Hryniewicz, K. (2020). Why are communal advertisements more effective than agentic ones? The role of the self- congruity effect. International Journal of Internet Marketing and Advertising, 14(1). doi: 10.1504/IJIMA.2022.120965
Hryniewicz, K. Grzegorczyk, T. (2020). How different autonomous vehicle presentation influences its acceptance: Is a communal car better than agentic one?. PLoS ONE, doi: 10.1371/journal.pone.0238714
Hryniewicz A, Wilczyńska D, Krokosz D, Hryniewicz K, Lipowski M. Well-Being of High-Level Managers during the Pandemic: The Role of Fear of Negative Appearance, Anxiety, and Eating Behaviors. International Journal of Environmental Research and Public Health. 2023; 20(1):637. https://doi.org/10.3390/ijerph20010637
Piotr Oskar Czechowski, Konrad Hryniewicz, Tomasz Owczarek, and Marzena Wanagos, “High School Student’s Perceptions of TV vs Internet Advertising: A Study form The Tri-City Agglomeration (Gdańsk, Sopot, Gdynia), Poland”. Proceedengs of the 40th International Bussiness Information Management Association (IBIMA), ISBN: 979-8-9867719-0-8, ISSN: 2767-9640,23-24 November 2022, Seville, Spain, p 2225-2232.
Barbara Marciszewska and Konrad Hryniewicz, “Creating And Promoting a Regional Tourist Product - How to Build a Competetive Advantage? An example of The Kashubia Region in Poland:Proceedengs of the 40th International Bussiness Information Management Association (IBIMA), ISBN: 979-8-9867719-0-8, ISSN: 2767-9640,23-24 November 2022, Seville, Spain, p 1121 - 1128
Kajka, N., Karakuła-Juchnowicz, H., Kulik, A., Szewczyk, P., & Hryniewicz, K. (2023). Stuck in a Rut of Thought—That Is Just a Barrier: Dysfunctional Metacognitive Beliefs, Limitation on Individual Freedom and Well-Being of Adolescents during COVID-19 Lockdown. International Journal of Environmental Research and Public Health, 20(6), 5151. MDPI AG. Retrieved from http://dx.doi.org/10.3390/ijerph20065151
Wilczyńska, D.; Hryniewicz, A.; Jaroch-Lidzbarska, M.; Hryniewicz, K.; Lipowski, M. Gender and Work Experience as Moderators of Relations between Management Level, Physical Activity, Eating Attitudes, and Social Skills of Managers during the COVID-19 Pandemic. Nutrients 2023, 15, 4234. https://doi.org/10.3390/nu15194234
Grochowska, A., Młyniec, A., Hryniewicz, A., Józefowicz, A., Ponikowska-Szmajda, K., Kaczmerek (Ozimek), A., Wisiecka, K., Ślęzak, P., Krejtz, K., (2024) How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis, International Journal of Advertising https://doi.org/10.1080/02650487.2024.2321806
Hryniewicz, K., Marciszewska, B., Grobelna, A., Studzieniecki, T., & Wanagos, M. (2024) Advertisements: The Congruity Effect with the Communion-Self and Pursuit-Self, European Research Studies Journal, 27(4), 1122-1149. doi: 10.35808/ersj/3561
Grabski, M., Kotlarska, E., Łuczkiewicz, A., Hryniewicz, K., Węgrzyn, G., & Szymczycha, B. (2025). “Spatial and seasonal distribution of selected nitrogen cycle genes in deep waters of the Baltic Proper,” Frontiers in Marine Science. doi: 10.3389/fmars.2025.1456825